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Inside Candace Owens plans to dominate women's media

The conservative influencer is launching a multi-platform women's media brand, book club and fitness app aimed at targeting young mothers

Taylor Lorenz
Jan 29, 2025
∙ Paid
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Decades ago, women's media was dominated by print magazines that doled out fitness tips, marriage advice, and housekeeping guidance. Heteronormativity ruled, and a woman's place was at home, raising a family.

These media outlets shaped the cultural landscape for women for decades, but by the turn of the millennium, the internet was making them obsolete. …

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