Emma Chamberlain and the Rise of the Relatable YouTuber
Teens are abandoning hyper-produced personalities for people who seem just like them.
I wrote about EMMA CHAMBERLAIN and how she's transformed YouTube and why teens love her.
Emma is a complete homegrown YouTube star, she literally started with 0 followers two years ago and now has over 8M. Unlike the current class of big YouTubers, she didn't get big on another platform first or come up through collabs.
Chamberlain is best known for pio…