How Dear Media reinvented internet celebrity

The podcast network has become ubiquitous by targeting women listeners and treating podcasters like content creators.

When Pia Baroncini, an influencer and the creative director of the fashion label LPA, decided to launch a podcast at the start of the pandemic in 2020, there was only one company she wanted as a partner: Dear Media. “Dear Media’s ability to understand the podcast host is a creator and monetize from that angle is really the biggest appeal,” she said.

Now,…