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Instagrammers Are Exploiting the Sudan Crisis

The Sudan Meal Project and similar accounts claim to be helping—but they’re just a ploy to get more followers.

Taylor Lorenz
Jun 17, 2019
∙ Paid
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I wrote about how Instagram growth hackers are using the crisis in Sudan to get followers.

Hundreds of accounts like @SudanMealProject, which gained nearly half a million followers over the weekend, and copycat accounts like @SudanMealProjectOfficial, @SudanMealOfficial, @sudan.meals.project, @mealsforsudan, and @Sudanmealprojec.t, are promising free me…

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