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The '#1 restaurant in Austin' doesn't exist
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The '#1 restaurant in Austin' doesn't exist

+ the 'HBO of short-form,' competitive daydreamers, free Blockbuster, and inside THR's Creator's issue party

Taylor Lorenz
Oct 14, 2024
∙ Paid
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The '#1 restaurant in Austin' doesn't exist
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Ethos_atx, which claims to be Austin’s number one restaurant, has nearly 73,000 Instagram followers, reams of positive reviews on its highlights, and photos of seemingly mouth watering food. There is a link to a reservations page. It all looks like a pretty normal restaurant IG account. 

But when you look closer, every single thing from the photos of the…

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