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The American Influencer Council’s launches trailblazing creators list

The list highlights the rise of the creator middle class

Taylor Lorenz
Feb 20, 2025
∙ Paid
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Influencer marketing is dominated by a handful of ultra-famous personalities with millions of followers. But beneath the surface, a larger and more diverse group of creators are the ones actually shaping much of online culture. A new initiative from the American Influencer Council (AIC) is aimed at spotlighting these creators on this crucial but often o…

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