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The Hidden Financial Market Behind Gen Z Slang

The Hidden Financial Market Behind Gen Z Slang

+Granny gamers, Etsy witches, Jet2 holidays, TikTok bus spotting drama, haulification, AI slop coaches, Grok's anime gf, non-woke news, sports betting's king, the criminal world's go-to book publisher

Taylor Lorenz
Jul 16, 2025
∙ Paid
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The Hidden Financial Market Behind Gen Z Slang
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The following is a reported look into a growing phenomenon online. To unlock more of my deep dives into emerging online spaces and internet trends, and to keep this newsletter alive, become a paid subscriber today. I cannot produce this newsletter without your financial support!

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Every day, Boeshi, a 20 year old college student, scrolls through social media, looking for new words and phrases. He tracks usage of words like huzz, soyboy, baddie, or mewing, not just to use in text messages with friends, but to invest in financially.

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