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Was This Viral Proposal Staged?

Was This Viral Proposal Staged?

An influencer’s “surprise adventure” was apparently pitched to brands before it even began.

Taylor Lorenz
Jun 20, 2019
∙ Paid
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Was This Viral Proposal Staged?
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The director of brand partnerships at Goop is also an Insta influencer who is currently carrying out a staged, faux-viral engagement scavenger hunt that was pitched to potential sponsors. I got the pitch deck and wrote about the whole saga.

Read it here: Was This Viral Proposal Staged?

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